Carissa Parnell

A guide to Amazon vs Google Shopping and where smaller businesses should place their initial PPC budget. This article focuses on the presence Amazon has in Australia as this is the client's location. Amazon only launched in Australia in Dec 2017 and hasn't had the warmest launch so far, hence the article favours Google Shopping.

This is a guest post I wrote for the Unite UK LGBT website looking at issues of lingering embarrassment pervading our society in regards to coming out as LGBT.

Please be aware this content piece may contain information that some readers will find explicit. This is an educational opinion piece written for the LGBT community.

This copy was written as SEO led copy and as an informative piece of content marketing. I carried out the keyword research and constructed this extensive blog as a tutorial for my client's audience. It is a detailed walkthrough of featured snippets, what they are, how to optimise web content to gain a featured snippet and the challenges websites face in gaining them.

This is one of over 40 in-depth articles I have written for my PPC agency client. These articles range from 1200 - 6000 words and provide comprehensive insights and tutorials for PPC marketing. This article is an introduction to LinkedIn advertising.

SEO centered web copy for my client’s main services page. I have worked with the client extensively on services pages, whitepapers, ad copy, blogs, video scripts, email marketing and resources covering the topic of PPC marketing.

This article was part of an ongoing project to provide extensive, educational blogs about PPC marketing. At this stage in the project, we were opting for a fun, light-hearted approach to brighten the complex subject matter. You will notice the article is long-form content. To break up the monotony of long, detailed content, I utilised playful gifs and memes to keep users engaged.

This project included both digital marketing consultation and creation of email marketing copy. I was tasked with developing ideas for several 'opt-ins' the client could use to market to different audiences. This opt-in was the AdWords Quick Fix Mini Course and it was my suggestion for the business owner demographic. I developed the opt-in box copy, the intro email copy, three short lessons and summaries to be used in the emails sent out to those who signed up.

As part of an email marketing campaign, which I designed for a PPC agency, I created this email content for the audience opt-in. This was lesson 1 in their AdWords Quick Fix Mini Course. The email links to a longer article on the subject. This topic was how to decide on an AdWords budget.

This piece of copy is an email and the second lesson in an email marketing campaign for a PPC agency where audiences opt-in to expand their knowledge. The topic is how to research truly profitable keywords for AdWords.

This copy was the final lesson in the 3 part email mini course I developed for my PPC agency client. Users could sign up optionally to receive the course. The course was 3 lessons sent via email with each linking to longer blogs with the full study material.

As part of an email marketing campaign, I crafted several blogs in the form of lessons. Each email lesson linked to a longer blog on the topic. I devised this campaign strategy as part of my digital marketing consultancy services, crafted the email marketing copy and wrote the longer blogs. This is the full article for lesson one on how to decide on an AdWords budget.

The copy was the final lesson linked from my email marketing campaign opt-ins for my PPC agency. It details some very common problems new users encounter with AdWords and shows users how to resolve them. The business owners and novice marketers who opted into this list can now be remarketed to via email, AdWords and social.

Throughout 2017 I have been crafting long-form content for my client on the topic of AdWords. In addition to writing this content and many other blogs, I suggested topics for each article that would interest their users based on my own experience in the field of PPC marketing.